Abstract
Supports specific niche businesses in marketing campaigns to promote Gozo as a sustainable quality destination. Scheme covers up to 75% of eligible expense, capped at €3,000 for advertisement campaigns targeting a foreign and local audience or participation in international fairs/events aboard. Capping increases to €4,500 in case of businesses undertaking both advertisement campaigns and participating in international fairs/events aboard.
Description
This scheme aims to promote and kindle investment in particular niche markets, mainly through marketing campaigns, while at the same time promoting Gozo as a sustainable quality destination. The scheme provides several advantages to beneficiaries such as increasing awareness of the niche market and related activities, developing applicants’ brands on a local and international level, enhancing Gozo’s branding value, and further stimulating investment in the quality of the local product. This scheme supports marketing initiatives falling under these 2 categories:
- Participation in specialised fairs / events abroad;
- Advertising on an international/local level.
Beneficiaries
This scheme mainly caters for businesses operating in several tourism niche including Craft & Artisanal Products, Sports & Adventure tourism including diving, Gozo as a Wedding destination, Local delicacies and Gastronomy, Gozo as a health and well-being destination, MICE activities in Gozo and Religious Tourism.
Support Rates
This Scheme covers up to 75% of the following eligible expenditure:
- Up to a maximum of €3,000, in case of entities which decide to undertake either advertising in publications / social media / online / television targeted to a local or foreign audience and where Gozo is clearly communicated as a holiday destination OR participation in international fairs / events abroad with the objective of promoting Gozo as a holiday destination.
- Up to a maximum of €4,500 in case of entities which decide to undertake both advertising initiatives and participation in international fairs / events abroad.
The costs of participation in international fairs will cover up to a maximum of one person for the following activities:
- Economy class air fare ticket;
- Up to the maximum of the registration costs / participation fees;
- Up to the maximum of 60% (i.e. 50% accommodation and 10% breakfast) of the standard subsistence allowance cost to cover for bed and breakfast accommodation. This will cover only up to a maximum of a day before the event, and a day after its conclusion.
Link: https://mygozo.gov.mt/?form=nichemarket_in_gozo&language=EN